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Mars’ Biggest Deal Clinched By Secretive, Deep-Pocketed Family

A running joke among residents of McLean, Virginia, is that the most secretive organisation headquartered in their Washington DC suburb is not the Central Intelligence Agency (CIA) but rather a confectionery and pet products company.

Here, the second-richest US family runs Mars Inc., maker of M&M’s and Pedigree pet food, out of a nondescript building with no corporate logo or any other identifying signage. The CIA’s offices, on the other hand, even have a parkway exit sign.

Read the full article on the Reuters website

NAM Implications:
  • Being private and successful…
  • …gives Mars all the advantages it treasures, including privacy.
  • Rivals will await signs of synergies that will affect their categories…
  • Meanwhile, the details of the financials are a must-read in the Reuters report.