Golden Acre Foods is driving category innovation and growth in the £25.4m (Nielsen, July 2024, Grocery Multiples) halal chilled meat market with the introduction of five new lines across its Najma and Jaldee Eats brands.
Launching in Tesco stores today, leading halal cooked meats brand Najma is introducing three new products: Spicy Turkey Rashers (150g, MRRP £2.50), Original Breaded Chicken Fillets (300g, MRRP £3.50), and Chicken Chipolatas (200g, MRRP £2.20).
Meanwhile, Golden Acre is also launching two new halal meat snacks under its Jaldee Eats brand, which are designed to appeal to young adults: Turkey Chorizo Bites (80g, MRRP £1.95) and BBQ Chicken Skewers (35g, MRRP £1.00).
After the launch in Tesco, additional retailer listings are expected later in the year.
Karama Khudairi, Senior Brand Manager, Golden Acre Foods, commented: “As a leading supplier of halal products, and market-leading Najma brand, it is important for us to continue to innovate and bring a much-needed breadth of range to a growing population of halal consumers. We are therefore delighted that Tesco will be stocking our five new halal products this August from our Najma and Jaldee Eats ranges.
“We are working hard to support Tesco and other retailers by offering our expertise, consumer insight and two ranges of products which meet the different needs of the halal shopper. As experts in our field, we strive to always innovate and present relevant products which will increase traffic and frequency into the fixture and help grow the whole category.”
Golden Acre Foods will be marking ten years of the Najma brand with outdoor and digital campaigns this month. There will also be additional marketing support for Jaldee Eats.
