Eco cleaning brand neat. is expanding its reach to 134 Sainsbury’s stores. From this week, neat.’s full range of refillable, plant-based cleaning products will start rolling out in stores, with dedicated branded bays appearing from 28 August. Neat. noted that it is the first UK-founded eco brand to unlock full range retail distribution on this scale.
Sainsbury’s has been a supporter of the brand’s sustainable mission, already stocking its foaming handwash. Neat. stated that an “overwhelmingly positive response” to its eco-conscious approach had led to Sainsbury’s decision to carry its entire product line. This includes its newest innovation, the Foaming Washing Up Spray in Mango & Fig, alongside other products such as the Anti Bac-Multi-Surface Cleaner, Daily Shower Spray, All In One Dishwasher Tablets, Glass & Mirror Cleaner, and Foaming Toilet Cleaner.
Sainsbury’s buyer, Joe Davies, commented: “At Sainsbury’s, we are committed to offering our customers products that are not only high quality but also better for the planet. Neat.’s innovative, eco-friendly cleaning range aligns perfectly with our sustainability plan. We are excited to provide our customers with a broader selection of neat. products, and support a UK brand that is dedicated to making a positive environmental impact.”
Josie Harfield and Ryan McSorley, co-founders of neat., added: “We are ecstatic about our partnership with Sainsbury’s. It’s a significant step towards making sustainable living accessible to more people. By choosing neat., customers are not only getting effective cleaning products but also contributing to a larger mission of reducing carbon emissions and plastic waste. We are grateful to Sainsbury’s for sharing our vision and helping us make a meaningful impact.”
