The first British-made cold-pressed active CBD drinks brand has been launched in the UK. Called Skip, it is claimed to have up to eight times the beneficial strength of standard CBD isolate and is not subject to Novel Foods rules.
The brand noted that the new drink gives buyers a product range which navigates the tightening regulatory environment around CBD while also offering consumers a healthy choice.
Each 250ml can contains 5mg of cold-pressed active CBD (below the most recent FSA guidance of 10mg/day) as well as fruit juices and botanicals and no soya lecithin.
The range is available in three sparkling variants, including Peach & Ginger, Elderflower & Mint and Lemon & Basil, with an RRP of £1.79-£2.99 and £6 for a 4-pack.
Skip co-founder Adam Pritchard pioneered the pomegranate juice industry in the UK with the founding of the Pomegreat brand and was a strategic advisor and shareholder in Love Hemp ahead of its £9m sale to medical cannabis investment firm World High Life.
He said: “Skip is the future of CBD drinks. It is the only CBD drink in the market which is fully compliant and future-proof. Our category-defining CBD is pressed and created in the UK, and our proprietary process allows it to sit outside any regulations related to Novel Foods imposed by the UK Food Standards Agency (FSA) since March 2020.
“It means that Skip delivers credibility, certainty and efficacy for both trade and consumers, and at a suggested RRP that ensures mass market penetration to underpin the continuing category growth opportunity.
“We’re in talks with all the major UK retailers about stocking the brand.”
