Ferrero UK is expanding its ice cream range with the introduction of Nutella Ice Cream Tubs (470ml).
The Nutella brand has expanded into new categories over the years, moving into biscuits, bakery, and now the frozen aisle. Nutella Ice Cream Tubs feature layers of Nutella on top and throughout, with hazelnut-flavoured ice cream and Nutella swirls.
A Ferrero spokesperson said: “Early strong performances across Europe confirm the potential of Nutella Ice Cream here in the UK. When you consider that the tubs segment in the UK is the largest across Europe at a value of just above £300m, the potential for retailers operating in this market is incredibly exciting – particularly with the brand’s loyal fan base.”
Nutella will be investing £1.8m in the launch, spanning TV, social, out-of-home, PR and in-store shopper marketing.
Nutella Ice Cream tubs have gone on sale in Morrisons, with a wider rollout planned across the UK later this year and into 2025.
