Waitrose has become the first supermarket to introduce free range cream across some of its own-label range. The latest launch is part of the supermarket’s drive to lead the way in higher animal welfare and strive for the best standard in food production.
The range of free range cream will cover single, double, whipping and extra thick across Waitrose Essentials and Waitrose own brand.
Rachel Aldridge, Dairy Buyer for Waitrose, said: “Having successfully launched free range milk a couple of years ago, we knew that we could, and should, challenge ourselves to expand the offering to free range cream. We’re proud to be the first supermarket to make it happen and hope others will follow suit.”
