Soreen has expanded its portfolio with the launch of a new Sticky Toffee Loaf (£1.50, 260g).
The brand stated that the latest addition to its non-HFSS portfolio aims to unlock a new consumption occasion for its product by tapping into evening snacking while supporting retailers looking to capitalise on the demand for healthier snacks.
The launch in Morrisons, Tesco, Asda, and Ocado follows recent Kantar data highlighting a growing increase in in-home sweet snacking occasions in recent years. With 59% fewer calories per serving, 55% less sugar per 100g, and 85% less fat per 100g than a traditional Sticky Toffee Pudding, the new flavour also taps into consumer demand for pudding alternatives.
The new product launch comes as Soreen’s biggest-ever Masterbrand ATL TV campaign gets underway, which sees the brand featured on key channels including ITV. This will be accompanied by digital and social media, shopper marketing, as well as in store promotions and POS materials.
“Our mission is to offer consumers tasty, healthier snacks and we’re committed to bring exciting NPD to the category to offer shoppers greater choice,” said Liz Jacobs, Marketing Director at Soreen.
“We’re confident the Sticky Toffee Loaf will not only be a hit as a delicious sweet treat to snack on, but also as a versatile, lighter pudding alternative which can be enjoyed warm with ice cream or custard.”
