Danone has expanded its Activia brand with the launch of a new kefir range.
Made with kefir grains and a blend of 16 live culture strains, the new drinkable and spoonable options are said to support a healthy gut.
The spoonable range is available in Natural and Strawberry and Raspberry flavours, while the drinkable line is launching in Natural and Strawberry varieties.
Rachel Wright, head of marketing at Danone, said: “At Activia, we have over 37 years of expertise in fermentation, which has established us as the number one gut health yogurt brand in the UK. Given our commitment to supporting digestive wellness, we saw a natural alignment in expanding into the kefir market with a more accessible offering that delivers on both price and taste.
“Our goal is to make it easier for consumers to understand the benefits of supporting gut health, and with our new kefir range, we’re really excited to show the nation that it is possible to support your health and wellbeing if you look after your gut health every day”.
Activia Kefir Drinks are available in 280ml single-serve bottles (RRP: £1-£1.60), while Activia spoonable Kefir is launching in 150g two packs (RRP: £1.25-£2).
The new products are launching in Waitrose, Tesco and Morrisons this month, with a wider rollout by the end of this year.
