Unilever’s mayonnaise brand Hellmann’s has added two new sauces to its portfolio, Sweet & Sour and Spicy Mexican.
The brand noted that the exclusive launch in Asda comes at a time when consumers are becoming increasingly experimental with using global flavours at home. ‘Barbeque, Hot and Creamy’ is the second fastest growing table sauce category behind mayonnaise, demonstrating a gap in the market that Hellmann’s aims to meet with its new flavours.
Hellmann’s Sweet & Sour Sauce 250ml and Spicy Mexican Sauce 250ml have an RRP of £2.60. Both variants are suitable for vegans, and the Sweet & Sour sauce is also gluten-free. The bottles are both fully recyclable and are made using recycled materials.
