7UP has revealed its latest campaign – ‘Level Up With 7UP’ – a new global platform dedicated to those who are looking to “elevate their social occasions”.
Drawing on popular insights and online trends, the soft drink brand recognises that both Gen Z and Millennials are more open when it comes to experimenting with food and drink options. 7UP is celebrating this creative expression, reiterating its role within social occasions by cementing itself as the go-to drink for making refreshing mixes.
The new campaign forms part of the wider #LEVELUPWITH7UP platform that has been rolled out across various regions worldwide. To celebrate, 7UP has released a short film, that features friends mixing 7UP in their own creative ways.
Throughout this month, 7UP will also launch a new influencer content series aimed at making it easier to create mixed drinks.
Eric Melis, VP Global Brand Marketing for 7UP, said: “We’re excited to launch our new 7UP mixology campaign, designed to show how adding 7UP to your social occasions can elevate unforgettable moments. With countless ways to enjoy 7UP, this campaign highlights all the different mixes consumers can create. Whether you’re sipping on a mocktail spritz, using it as your chosen mixer or enjoying it straight from the can, 7UP provides the perfect blend of flavour and fizz, creating a refreshing experience that’s ideal for any moment spent with friends.”
