Customers shopping in the ‘Morrisons on Amazon’ store can now earn points for the supermarket’s loyalty scheme. The integration of the ‘More Card’ onto Amazon marks the first time that shoppers can earn Morrisons points on purchases through a partner site.
A launch deal will see 5 points available on every eligible Morrisons product, as well as 500 points for customers who register their loyalty account and spend £70 in a single order during the first two weeks after registration.
The move is part of a wider array of new features Amazon is rolling out for its groceries offer. This includes the introduction of ‘Grocery Day’, which means that customers can now book a recurring weekly delivery slot, with their basket pre-filled with their regular items. The online giant has also introduced a delivery pre-reservation feature allowing customers to reserve a slot up front for a period of up to 60 minutes to ensure they can secure the delivery time that suits them the best.
Meanwhile, Morrisons and Amazon are increasing the availability of their grocery delivery service with the launch of ‘Morrisons on Amazon’ in Oxford.
“We are committed to investing in ways for customers to get the best value for their weekly shop, and the integration of More Points to Morrisons on Amazon is a great new way for customers to be rewarded whilst getting their same-day grocery deliveries,” said Russell Jones, Director for Amazon Grocery Partnerships Worldwide.
“Our partnership with Morrisons continues to go from strength to strength, and the expansion to even more customers marks a significant milestone in our bid to build a best-in-class grocery shopping experience where grocery shopping is simple, fast, and affordable.”
Charlotte Exell, Online Director at Morrisons, added: “As we continue to build on our important partnership with Amazon, we’re thrilled that customers can now earn More Card Points on their groceries as part of our Morrisons on Amazon service. The new launch is an important step in our mission to provide even more value and flexibility for our loyalty shoppers, making it easier than ever for customers to benefit from their More card wherever they shop.”
Earlier this year, Amazon opened up grocery shopping to all of its customers, including those without Prime membership.
NAM Implications:
- In effect, Amazon are experimenting with different initiatives.
- And ‘successes’ will be rolled out within Amazon (and possibly copied by rivals?)
- This means that Amazon are possibly in the market for innovative proposals in grocery…
- Why not give it a try?
