Biotiful Gut Health has extended its Organic Kefir range with two new flavours.
The new SKUs are Biotiful Organic Kefir Drink Blossom Honey 500ml and Biotiful Organic Kefir Drink Vanilla Chai 500ml. The brand noted that both flavours are on trend – sales of Chai Tea are up 93% YOY, while one of the leading Organic and Natural Food Conferences, Expo West, identified Honey as the key ingredient of the season.
The two new flavours will sit alongside the Biotiful Organic Kefir Drink Original on shelves from this month. They will initially launch in Ocado, Booths and Whole Foods Market, followed shortly after by Sainsbury’s (RRP £2.75).
CEO and Founder of Biotiful Gut Health, Natasha Bowes, commented: “Here at Biotiful, our focus is on offering consumers only the best tasting clean and natural products, so Organic sits perfectly within our Drinks range. There’s a reason why 60% of people with Gut Health issues buy organic – and we’re delighted to be offering them even more choice with our two new delicious Organic Drinks: Blossom Honey and Vanilla Chai.”
Biotiful noted that it has been instrumental in growing the UK Kefir category from its infancy to nearly £100m today.
