Frozen battered fish brand Young’s Chip Shop is launching its new Jumbo Cod Special to appeal to consumers wanting a takeaway experience at home.
Replicating the jumbo size portions of the fish and chip shop, the new Atlantic cod fillets have been launched in response to the growing number of consumers looking for affordable alternatives to the local takeaway at a time when the cost of an average fish and chip meal has risen to over £10.88.
At 240g per fillet, the Jumbo Cod Special Fillets are over twice the size of Young’s bestselling Chip Shop Large Cod Fillets. The packs of two fillets have an RRP of £6.75 and will be available in Sainsbury’s, Asda and Morrisons by the end of September.
Matthew Wilson, Marketing Controller for Young’s Chip Shop, said: “Young’s Chip Shop is loved by consumers for its succulent fillets and crispy bubbly batter, which is reflected in the strong growth we’ve seen for the brand over the past year.
“Consumers told us they wanted a true jumbo-sized fish from their favourite Chip Shop brand so they could even better replicate the taste of the fish and chip takeaway at home, which is where the inspiration for our Jumbo Cod Special came from. With the same taste and texture that shoppers love in a larger format, the new Jumbo Cod Special really does deliver on our promise to offer the ultimate taste of the chippy at home.”
