Walker’s Shortbread has launched a new multipack snacking range called ‘Wee Shorties’.
Rolling out in Sainsbury’s and Ocado, Wee Shorties ‘Shortbread Fingers’ transforms Walker’s all-butter shortbread into mini-sized pieces. Packaged in snack bags, they are aimed as an on-the-go option and for packed lunches.
To support the launch of Wee Shorties, Walker’s is running an integrated campaign with consumer, influencer and social media activations to reveal the nation’s snacking habits and the value of taking a break.
Nicky Walker, Managing Director at Walker’s Shortbread, said: “With so many great ways to enjoy shortbread, we’ve made it our mission at Walker’s to show the world just how exciting and versatile this product can be. Available in a convenient, snackable format, Wee Shorties fits in with commuters and families’ busy lives, while delivering the same great taste and quality that Walker’s iconic shortbread is known for.
“Our shortbread is produced to our original recipe, using just four ingredients, butter, flour, sugar, and a pinch of salt. The individual serving sizes also appeals to growing consumer demand for more mindful snacking options, which means consumers can still experience the joy of Shortbread as part of a balanced diet. They say the best things come in small packages, and with Wee Shorties, we hope that really is the case.”
