Plant-based seafood alternative brand HAPPIEE! has secured new listings in Sainsbury’s (245 stores) and Morrisons (327 stores).
The new listings in the coming weeks mark a significant step forward for HAPPIEE! as it continues its mission to provide consumers with “affordable, sustainable, and delicious plant-based options that do not compromise on taste or texture”.
The brand’s plant-based seafood products include Shrimpiee, Breaded Shrimpiee, Squidiee, and Calamariee. Designed to mimic the taste and texture of real seafood, the products can be added to a variety of dishes such as stir-fries, curries, and paellas.
Rosie Bambaji, Commercial Director for HAPPIEE!, commented: “As we expand into Sainsbury’s and Morrisons, we are excited to bring our innovative products to even more consumers across the UK. Our mission is to make sustainable, plant-based eating an easy and enjoyable choice for everyone. We believe our range offers something unique in the market, and we can’t wait to see how these new listings will drive further growth and awareness for our brand.”
