Functional shot brand MOJU has unveiled its latest product, the Extra Strength Ginger 60ml shot, which includes 25.4g of high-quality Peruvian ginger root.
Originally launched as a Limited Edition in 2020, the Extra Strength variant quickly became a fan favourite. Its success led to the full-scale launch of the 420ml Dosing Bottle format in 2022, becoming the brand’s most successful NPD to date, with a rate of sale competing with that of the brand’s original Ginger shot, as well as being Ocado’s best performing ‘branded NPD launch in chilled juice’ of 2023/2024.
The new on-the-go 60ml shot format will launch in Sainsbury’s at the end of this month and Waitrose, Planet Organic and Whole Foods in early October.
The launch follows on from the brand’s successful Poker Face Challenge at the beginning of the year, which demonstrated the uniquely potent punch of the brand’s hero fresh root ingredient by dramatising the product experience of the Extra-Strength Ginger. Collaborating with brands and businesses across LinkedIn and content creators on Instagram and TikTok, the campaign reached over 1.7 million consumers.
Rich Goldsmith, CEO & Co-Founder of MOJU, said: “At MOJU, we pack the power of nature’s most potent ingredients into every shot, and our Extra Strength version is as fierce as they come. The 60ml single shot delivers our spiciest hit of fresh root Peruvian ginger, giving a quick and extra fiery boost that’s a lot more convenient, tasty and sociable than chewing on a big chunk of ginger root.”
