Dr. Oetker Ristorante has announced the launch of a large sharing format pizza designed to appeal to consumers seeking a pizza option that suits a variety of family occasions.
With its oven-friendly rectangular shape, Ristorante Grande is said to address the inconvenience of needing to cook multiple pizzas to feed a family.
The brand noted that the range seeks to drive category growth, and with a slightly higher price point for the larger format, aims to encourage increased spend from shoppers while still offering value for money.
Available in two flavours – Margherita Formaggi and the Pepperoni – the Ristorante Grande range has a unique packaging design which allows for portrait or landscape merchandising to maximise its visibility.
The Grande range is rolling out in Iceland and will be available from Asda, Morrisons and Tesco in October (MRRP £4.50).
Laura Robinson, Senior Brand Manager at Dr. Oetker Ristorante, said: “Catering for a large group with limited oven space can be challenging, with consumers often resorting to overlapping pizzas in the oven or cooking in batches to make everything fit. Consumers face this struggle when preparing multiple pizzas for family meals, so we wanted to introduce a product that would make mealtimes easier.
“The Grande Margherita Formaggi and Pepperoni pizzas are set to become staples in shoppers midweek meal planning, providing a convenient, quick to prepare and delicious pizza option for busy households.”
