Unilever has unveiled its annual limited-edition winter range of home care products with a new fragrance, Fresh Winter Breeze.
A marketing campaign to support the launch will be fronted by celebrity influencers Giovanna Fletcher and Lynsey Queen of Clean as brand ambassadors.
The campaign ties into the popularity of #CleanTok, which is one of the most popular hashtags on TikTok with over 122 billion views. On their TikTok platforms, Giovanna Fletcher and Lynsey Queen of Clean will demonstrate to shoppers how to use the range of products while achieving a unified scent throughout their homes. They will also appear on point-of-sale material in store.
The seven-piece collection includes the UK’s leading laundry brands, Surf and Comfort, in addition to cleaning brands, Cif and Domestos. The Fresh Winter Breeze limited edition range is rolling out across grocery, convenience and wholesale channels this month. Retailers include Tesco, Sainsbury’s, Asda, Morrisons, B&M, Home Bargains, DCS, Poundland and Farmfoods.
NAM Implications:
- Accessing a potential influencer audience of 122bn views has to make a difference…
- Watch this space…
