Fast-growing sports nutrition brand Warrior has bolstered its UK distribution by securing a listing in Morrisons.
The agreement will see the retailer stock sixteen Warrior products across 279 of their stores. This will include the brand’s protein bars, Warrior CRUNCH and Warrior RAW, as well as a selection of pre-workouts and protein powders.
Kieran Fisher, Founder of KBF Enterprises and Warrior, commented: “Securing this listing with a renowned national retailer such as Morrisons is a great achievement for us. Our brand ethos has always been about providing people with great-tasting, high-quality products that help them look and feel better, whatever their goals.
“We continue to drive growth with an impressive 42% of market share coming from supermarkets, due to our quality and affordability of product as well as continued innovation. Warrior currently has 6 of the top 10 fastest-selling protein bars in the UK and we’re looking forward to extending this popularity by bringing our delicious, protein-rich, low-sugar snacks to Morrisons customers nationwide.
“There is a huge demand for nutritious and affordable snacks that don’t compromise on flavour, and Warrior offers just this, which is illustrated in our 2023 sales figures where we sold over 19 million protein bars”.
