Funkin Cocktails has launched its new Deluxe Dessert Cocktails range.
The limited-edition lineup includes two flavours – Deluxe Chocolate Espresso Martini and Deluxe Black Forest Gâteau. They have been developed to help retailers capitalise on the growth opportunity within the premium ready-to-drink cocktail category in time for the festive season.
With an ABV of 12%, higher than Funkin’s usual 10%, the new cocktails are said to deliver a more “refined and robust drinking experience” and are expected to drive further growth in the category.
“Our new Deluxe Dessert Cocktails have been designed to deliver a luxurious twist on desserts shoppers know and love, marrying the richness of classic desserts with high-quality cocktail ingredients – a trend we’ve noticed in the on trade and one consumers we know will enjoy from the convenience of their own home,” said Ashley Birch-Ruffell, Funkin Cocktails Head of Brand.
“Our goal with this range is to prove that cocktails can be as indulgent and satisfying as dessert itself, offering versatility and a new dimension to traditional drinking occasions. We anticipate that these new flavours will not only elevate seasonal hosting experiences but also meet consumer demand for high-quality, ready-to-drink options to drive significant growth for retailers.”
Funkin Cocktails’ Deluxe Dessert Cocktail range (700ml -RRP £12.50) has gone on sale in Sainsbury’s, with rollouts planned across additional retailers and wholesale channels in the coming months.
