Having launched its Flapjack range earlier this year, Lyle’s Golden Syrup is expanding the product line to include both golden syrup and chocolate varieties after recently securing a listing in Tesco.
The flapjacks have already been available via other retailers, including Ocado, where 70% of shoppers have awarded the product a five-star review.
Both the chocolate and classic golden syrup versions are now in multipacks of five, with individual 50g bars to follow shortly.
The introduction of Lyle’s Golden Syrup Flapjacks marks a significant milestone in the brand’s history as it ventures into the snacking category for the first time.
Nick James, Marketing Director for Lyle’s Golden Syrup, commented: “We are thrilled to bring the rich, comforting taste of Lyle’s Golden Syrup to more shoppers with the products’ arrival in Tesco following a successful launch in other national UK retailers.
“We know that nothing beats the absolutely golden taste of our Lyle’s Golden Syrup, and we’re confident that these flapjacks are just as delicious as the ones made by families at home for generations. In fact, we think they’re so delicious we’re already developing other flavours that we plan to launch in 2025, underpinned by the great taste promise of Lyle’s Golden Syrup.”
Lyle’s Golden Syrup Flapjack Multipacks (five x 30g) and Chocolate Flapjack Multipacks (five x 30g) are now available in over 1,000 Tesco stores and 600 Tesco stores respectively. The single original Flapjack (50g) and single Chocolate Flapjack (50g) will be available in over 900 Tesco stores from late October 2024.
