Leading pie brand Pukka is launching a new range of grab-and-go pastry parcels inspired by food flavours from around the world.
The three-strong lineup of World Flavours Parcels consists of Jamaican Jerk Chicken, Mexican Beef, and Indian Spiced Vegetable. They are designed to boost category growth by offering the convenience of handheld savoury pastry products that are focused on bold and punchy flavours.
Isaac Fisher, CEO at Pukka, said: “As a British brand catering to a beautifully diverse audience, it’s incredibly important that we’re celebrating as many cultures as possible with our product range, which is why we have launched our Pukka ‘World Flavours’ grab and go parcels.
“When developing the products, our top priority was coming up with something that tasted great and felt authentic. That’s why we travelled the world, visiting Jamaica, Mexico and India, to bring a taste of these iconic culinary destinations to the UK, of course adding our signature Pukka stamp along the way – and we are excited to see the range come to life.
“This launch will shake up the category, adding vibrancy and great taste. Shoppers typically perceive handheld savoury pastries as a convenient way to refuel, but we’ve identified a gap in the market to bring fun and full-on flavour back to the category with our World Flavours Parcels.”
Fisher added: “From the fiery feasts of Mexico to the colourful creations of the Caribbean, we’re celebrating real people, real food and real lives in a distinctively Pukka way. This new range not only invites a younger audience to explore savoury pastries, but also makes these exciting flavours accessible to our loyal fans who may not have tried them before.”
The Pukka World Flavours range will be stocked in Morrisons stores from 9th October, followed by Tesco and Asda from November (130g, RRP: £1.50). The range will also be available in the convenience and wholesale channels.
The launch will be supported with marketing activity across PR, digital and shopper – as well as a TV advertising campaign.
