By Martin Heubel, Amazon Strategy Consultant at Consulterce
Right now, Vendor Managers are asking brands to offer the same cost prices and trade investment in Ireland as they do in the UK/EU.
But here’s the problem. The UK/EU and Ireland have different:
- RRP/MSRP levels
- Retailer landscapes
- Cost structures
- Revenue levels
- …
So don’t offer the same trade investments as in other locales.
While you can offer Amazon similar cost prices to those in other markets, your trade terms should reflect the different volume efficiencies between an established and new marketplace.
If Amazon wants more investment, ask for:
- Chargeback waivers
- Vine credits (flat-rate)
- Repayment of shortages in other markets
- Access to senior category teams at Amazon
For further information and support, contact Martin Heubel here
