Strong Roots is launching a new product range into their line-up of plant-based foods. Rolling out nationwide from next week, the new Air Bites lines have been designed specifically for the air fryer.
It includes three variants: Crispy Spinach & Carrot, Crispy Pea & Lemon and Crispy Veg (RSP. £2.95). The brand has secured supermarket listings in Waitrose (637 stores), Sainsbury’s (603 stores), Asda (242 stores), Morrisons (663 stores), Tesco (1,040 stores) and WholeFoods Market. The range is also available to independents via Wholesalers including Direct Wholesale Foods, Stratford & CLF.
Packaged in recyclable gusseted bags, the Air Bites range is easy to stock and merchandise, whilst the bright packaging clearly sign-posts key product attributes of the range to the consumer including that they are certified vegan, low in saturated fat and have no artificial colours or flavours.
Laura Smith, VP for Marketing, said: “At Strong Roots, we create tasty, plant-based food for busy people and are thrilled to be further broadening our appeal with the launch of Air Bites. With the air fryer revolution continuing at pace, along with the demand for healthy, plant-based options, we have worked hard to create delicious, veg-forward recipes that are optimised for the air fryer. We believe there is an exciting opportunity to reach new consumers, bring even more people into the frozen, meat-free category and widen usage occasions and we can’t wait to hear what our customers think.”
