Kids drink Radnor Fizz has extended its presence in Asda with the listing of a third flavour – Strawberry – which will be stocked as a 4x330ml pack with a retail price of £2.
The listing will be supported with a full activation plan, including sampling in Asda stores in Wales during the October half-term and a targeted advertising campaign on Meta and TikTok.
The brand is also running a ‘Golden Strawberry’ promotion with three golden strawberries hidden in selected Asda stores in Wales during October half term, offering shoppers a chance to win a £100 Asda voucher.
Radnor Fizz spokesperson Chris Butler said: “Strawberry is a really popular flavour and we’re delighted to be adding it as third SKU into Asda. We’re all about adding value for families and making it easy for children to keep naturally hydrated.
“The Golden Strawberry activation is a fun way to announce our new listing and we are excited to hear everyone’s feedback on the new product.”
