Norac Foods Group, the French bakery and snack firm, has appointed Jean-Pascal Allemand as the new Managing Director for its operations in the UK.
Norac Foods UK’s brands include La Boulangère, a range of long-life pastries, as well as WHAOO! Crêpes, an on-the-go snack.
With 36 years’ experience in the food business, Allemand started his career at Heinz, followed by a tenure at John West. He started at La Boulangère in 1998, responsible first for France, and since 2004 as Export Director.
Allemand said: “I am very proud to be taking on the management of the Norac Group’s UK operation to develop the continental morning goods category, including brioche rolls, burger buns and muffins, pains au chocolat, croissants, baguettes, crêpes, madeleines, cakes and pancakes, for all the retailers in the UK.
“We have a talented 27-strong team who are motivated and determined to achieve success. With the support of our 23 factories in France, my goal is to secure and expand the presence of our products with our retail partners. Our focus is on strategically growing our brands in the UK, where we know British shoppers already love our offerings.
“With the strong organisation we’ve built, our innovation program, and the exciting initiatives we’re launching, we’re confident that by 2025, Norac Foods UK will surprise and delight everyone with what’s in store.”
