Prebiotic fizzy drink XOXO Soda has been listed on Ocado. Having first launched to market in May 2023, it is claimed to be the first soda of its kind to support gut health.
The drink is currently available in retailers across the UK and mainland Europe, including SPAR, Albert Heijn, Whole Foods, Zapp and Amazon, with further expansion planned for next year.
The brand stated that its meteoric rise in the soft drinks space can be attributed in part to consumers becoming increasingly conscious of its gut health. It pointed to data showing that 9.5 million people in Britain feel uncomfortably bloated on a consistent basis, with diet playing a significant role in the problem. XOXO Soda aims to make gut health mainstream with six flavours that balance functional benefits and the taste consumers expect from soft drinks.
Rory Paterson, CEO and co-founder of XOXO Soda, commented: “We are thrilled to announce that XOXO has launched with Ocado, reaffirming our belief that the UK market is ready for the next generation of soft drinks that appeal to both a new wave of health-conscious consumers and traditional soda drinkers alike. Partnering with the nation’s largest online supermarket allows us to better reach those who are looking for something new and exciting from their soda.
“It’s amazing to see Ocado helping to create a better category of soft drinks by listing XOXO. This expands on our work across Europe, which has seen national grocery listings across five major territories, including Germany and The Netherlands.
“Delivering bold and delicious flavours alongside the functionality of prebiotic fibre for improved gut health, XOXO is truly bringing a product that the legacy soft drinks market has yet to explore.”
