Fox’s Burton’s Companies (FBC) has added Merryland White Chocolate Chip Minis (MRSP £1.75 – 150g sharing carton) to its Christmas range. The company noted that the product meets the demand for smaller formats of seasonal biscuits.
It joins new Fox’s Winter Spiced Cookies (MRSP £2.50 -175g) along with FBC’s usual seasonal favourites, including Fox’s Assortment Tins.
Colin Taylor, Trade Marketing Director at FBC UK, commented: “Last Christmas was a roaring success for the biscuits category and was a demonstration of how important the market is to seasonal sales. Sweet biscuits saw the highest uplift of any seasonal category in the four-week December window, with growth of 16% vs 7% across total seasonal products. FBC UK significantly outperformed during this time, and seasonal and assortments has been growing by 40% year-on-year. This demonstrates a definite appetite from consumers who want to get into the festive spirit by enjoying time together and relaxing with their loved ones.”
Taylor continued: “There is a need to evolve to keep shoppers engaged each festive season, so we have refreshed the packaging of our much-loved seasonal range to bring in more festive cues. In the lead up to Christmas, it is key that retailers focus on small early rewards and help shoppers plan gifting occasions: the FBC range delivers both across grocery and convenience.”
FBC is running a digital campaign across its social media pages to engage with shoppers in the run-up to Christmas.
The new Merryland Minis and Fox’s Winter Spiced Cookies are rolling out in supermarkets, convenience, and wholesale over the coming weeks.
