Confectionery brand Swizzels has unveiled a new limited-edition ‘Naughty & Nice Squashies’ for the Christmas period.
The 120g, elf-shaped Squashies are rolling with a MRSP of £1.15 (sold in cases of 12).
The product features two flavours – Strawberry Ice Cream and Apple Pie – with a bright, eye-catching design to stand out on shelves.
Swizzels is also bringing back its Sweet Shop Advent Calendar, which has seen a 41% year-on-year growth and features 24 consumer favourites.
Clare Newton, trade manager at Swizzels, said: “Each year, we strive to enhance our Christmas offering to help the wonderful retailers we work with boost sales. This year, we’re excited to introduce our brand new Naughty & Nice Squashies, shaking up the Christmas sugar confectionery NPD category.
“This Christmas, we anticipate indulgence to be a key trend, with consumers seeking comforting and delightful treats to enjoy with family and friends. With festive flavours that promise to steal the spotlight, such as Strawberry Ice Cream & Apple Pie, this new product perfectly aligns with the growing consumer interest in unique flavour experiences.
“Our new Naughty & Nice Squashies are designed to add a fun, personalised twist to festive gifting. By incorporating both ‘naughty’ and ‘nice’ elements, we’re embracing the trend for novelty and personalisation in confectionery, which enhances the excitement and appeal of our products.”
