Pepsi has teamed up with EA Sports FC for a second year running for an on-pack promotion that will give away gaming prizes to shoppers across additional SKUs and formats. The campaign aims to drive interest among a wide range of customers in-store, from football fans to gamers, to encourage on-the-go and impulse cola sales.
Following a successful 2023 campaign that saw over 530,000 promotional codes redeemed, this year’s on-pack promotion will roll out across all Pepsi 500ml packs and 330ml Pepsi MAX cans.
The Pepsi MAX brand has strong cultural ties to football, with EA SPORTS FC being the most successful video game across Europe in the first six months of 2024. Through this, the partnership aims to support retailers in maximising the cola opportunity among wider audiences and encourage repeat purchases, with last year’s promotion seeing an average redemption rate of 3.5 codes per participant.
To enter, shoppers have to purchase a promotional Pepsi product and scan the QR code on-pack.
