KP Snacks has unveiled the latest addition to its PMP range with the launch of Space Raiders Saucy BBQ £1.25 (70g).
Available in stores from early next month, the new launch combines the fastest-growing Space Raiders flavour with the strength of the company’s £1.25 PMP format, which is growing ahead of the segment at 5.2%. KP Snacks noted that the launch taps into consumer demand for “great value and clear pricing”.
The new PMP expands the Space Raiders portfolio. Worth £25m, the Space Raiders range includes Space Raiders 40p PMPs, as well as existing £1.25 PMPs: Beef and Pickled Onion.
Stuart Graham, Head of Convenience and Impulse at KP Snacks, said: “At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand. The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
