Thomas ‘Hal’ Robson-Kanu, the former Premier League footballer and founder of the award-winning brand The Turmeric Co., has announced the launch of a second functional drinks brand called Raw Hydrate.
The new range harnesses the power of watermelon and natural electrolytes for “next-level hydration, fluid balance, muscle function, and regulated blood pressure”.
Raw Hydrate has launched in Sainsbury’s in three flavours – Mint (94% watermelon, 5% lemon, 1% mint), Pineapple (80% watermelon, 14% pineapple, 6% lemon), and Pomegranate (76% watermelon, 20% pomegranate 20%, 4% lime) – with an RRP £2.50 per 250ml.
Commenting on the launch, Robson-Kanu said: “Raw Hydrate is a natural extension of our mission at The Turmeric Co. – to harness the power of nature to fuel a healthier, more vibrant life. The great success of The Turmeric Co. is a testament to more and more people turning to functional drinks to fuel their bodies, and we’re confident the launch of Raw Hydrate will prove just as successful. Raw Hydrate is more than just a drink, it’s a force for good and a connection to the natural world that empowers us to thrive.”
The range is free from artificial flavours, colours, sweeteners and added sugars, with each flavour coming in at 60 calories. They contain 3,600mg of electrolytes and count as one of the five a day.
