Wrexham Lager Beer Co Ltd., the brewery featured on the hit Disney+ documentary Welcome to Wrexham, has announced that American actors Rob McElhenney and Ryan Reynolds have become co-owners of the company alongside the Roberts family.
The acquisition was made by Red Dragon Ventures, a joint venture formed by The R.R. McReynolds Company, majority owner of Wrexham football club, and the Allyn family of Skaneateles, New York.
The deal is expected to enable Wrexham Lager to scale up its production infrastructure, distribution, and marketing efforts. The move comes after the brand’s recent expansion into Scandinavia, Australia, and Japan, alongside UK listings in Asda, Sainsbury’s, and Iceland. Distribution in the US and Canada is set to go live in the coming months.
“As Co-chairmen of Wrexham AFC, we have learned a lot,” said McElhenney and Reynolds. “The connection between club and community, the intricacies of the offsides rule and the occasional need for beer – especially after finance meetings. Wrexham Lager has a 140-year-old recipe and a storied history, and we’re excited to help write its next chapter.”
The Roberts family, who have owned the business since 2011, will maintain an active role, continuing to oversee quality control across all markets, local brewery operations, and community engagement projects. Recently appointed CEO James Wright will also continue to lead the operation after overseeing a period of rapid for the brand.
“This is a brand with great heritage – the oldest lager brewery in Great Britain, once enjoyed across the world,” said Wright. “So, to have Rob and Ryan onboard as we embark on international expansion is huge for us. They have been doing wonders for the town of Wrexham and strongly share our passion for once again seeing Wrexham Lager enjoyed in all the far-flung corners of the globe.”
NAM Implications:
- Presumably a cash injection…
- …with the added benefit of media personalities onboard.
- Anticipate a surge of support for Wrexham Lager.
- This has to make an impression in the aisle.
- Watch this space…
