Yogurt brand Nomadic has launched ‘Power Pots’, its latest foray into protein-rich products.
Available in two flavours – Chocolate Brownie and Smooth Caramel – the new line features a combination of vanilla yogurt with granola, plus chocolate brownie or caramel pieces.
Each pot contains 20g of protein, plus vitamin D and gut-friendly cultures. The ingredients are expected to appeal to Nomadic’s core consumers, which it describes as “hard-working, busy people on the go” who want “satisfying, filling foods which don’t compromise on taste”.
Power Pots (RRP £1.99 – 190g) appear in a similar format as the company’s best-selling Yogurt and Oat Clusters – which have helped Nomadic maintain its position as the leading chilled yogurt & desserts brand in convenience (Circana, 12 w/e 04/08/2024). Initial listings include Morrisons, Sainsbury’s and SPAR.
Michelle Bloom, Nomadic’s Marketing Manager, said: “These are another part of our line-up that neatly combines ‘power’ – protein, gut health and vitamin D – with great taste. We’re sure these will be a big hit with hard-working consumers looking for both function and flavour.”
