Nestlé’s Nescafé brand has developed a new range of soluble coffee that can be used to make both hot and cold drinks.
Launched under Nescafé Classic label, the range comes in two different natural flavours – caramel and hazelnut – that dissolve when mixed with either hot or cold water. The products will initially be available in Central and Eastern Europe.
Damien Tissot, Head of Nestlé R&D for Coffee, said: “We’re excited to introduce our new range of versatile flavoured Nescafé soluble coffee, which are perfect for both hot and iced coffee beverages. By pairing natural flavours with a smooth coffee base, we can also enable coffee drinkers to enjoy new coffee tastes and flavours while maintaining the same iconic quality”.
Axel Touzet, Head of Nestlé’s Coffee Strategic Business Unit, added: “Both cold and flavoured coffee are currently trending with younger consumers. This launch is another step forward in our efforts to deliver coffee innovations that resonate with the next generation of coffee drinkers.”
