Intersnack-owned KP Snacks has acquired Whole Earth Foods from Ecotone for an undisclosed amount.
The Whole Earth brand, which includes nut butters and soft drinks, has grown substantially since it was acquired by Ecotone in 2003. As well as becoming the UK’s leading peanut butter brand, it has expanded into other European markets, including Germany, the Netherlands, France, Spain, and Italy.
Commenting on the deal, Mark Thorpe, CEO of KP Snacks, said: “Whole Earth Foods is a fantastic addition to our business, expanding our selection of delicious, healthier products. Known for its commitment to high-quality, nutritious food, Whole Earth Foods complements our portfolio of iconic brands and aligns with our sustainable business practices.”
Christophe Barnouin, CEO of Ecotone, added: “This sale is an acknowledgement of Ecotone’s 22 years of sustainable growth with the Whole Earth brand, from a UK start-up to a leading European brand. The integration into KP Snacks will enable Whole Earth Foods to continue to invest and grow for the future.”
