Müller Yogurt & Desserts is converting its Corner yogurt pots from white to clear plastic as part of moves by the company to halve the environmental impact of its packaging by 2030.
The majority of Müller Corner and Müller Bliss Corner yogurt pots have already been converted, with the remaining volume taking place by the end of 2024. The company noted that the introduction of fully recyclable clear pots could boost the availability of rPET (recycled polyethylene terephthalate) in the UK by over 3,000 tonnes per annum, further reducing industry requirements for ‘virgin’ plastic.
As Müller UK & Ireland targets an average of 30% recycled content in its plastic packaging by 2025, the business also confirmed that it is aiming to add recycled content into its clear corner yogurt pots by the end of 2025.
The brand highlighted research showing that 78% of shoppers prefer a clear Müller Corner pot to a white pot, with the move expected to drive further category growth.
Richard Williams, CEO at Müller Yogurt & Desserts, said: “The foods we eat can have a major impact on our planet and the people in it. As one of the most chosen FMCG brands in Great Britain, we have the scale to deliver meaningful change towards a circular economy. By making this change, the industry could benefit from increased availability of rPET, while reducing the demand for additional virgin plastic.
“This change represents an important and exciting milestone for our business as we work to halve the environmental impact of our packaging by 2030 and reach net zero across our supply chain by 2050.”
