Morrisons has announced that its new national charity partner is Marie Curie. The three-year partnership will aim to raise £15m for the UK’s leading end-of-life charity.
The supermarket group will be launching the partnership with various activities with its staff and customers, including in-store fundraising and collections during the Christmas period.
Morrisons will also introduce an on-pack donation across its Rudi the Reindeer inspired range of products in time for Christmas giving, alongside an array of festive sandwiches and further products sold in its stores and online. For every product sold, a percentage of the proceeds will go to Marie Curie.
The retailer’s CEO, Rami Baitiéh, said: “I am delighted that Morrisons will be partnering with Marie Curie for the next three years. Our partnership will fund improvements to Marie Curie hospices across the country, create more moments that matter for those living with terminal illness and help fund more Marie Curie nurses in local communities.
“Not only are we food makers and shopkeepers but we are fundraisers, supporting charities and making a difference to people’s lives. Together we are aiming to raise £15m, to help families get the best end of life care possible, whatever the illness, wherever they are.”
