Aldi was crowned ‘Retailer of the Year’ at the Spirits Business Awards that took place at The Underglobe Theatre in London last week.
The result comes after the discounter enhanced its spirits aisle with sustainability initiatives and product innovation during 2024. This included the introduction of a paper bottle for its Greyson’s London Dry Gin and the removal of excess packaging.
Product development included its Ballycastle Cream Liqueurs and expanding its low and no alcohol offering.
Aldi noted that its customer-centric approach, including initiatives like the Aldi Gin Club – where shoppers received free gin in exchange for reviews – has helped propel it to the forefront of the spirits category. A statement from the judges said: “With its accessible approach and agility to adapt in a fast-moving market, Aldi develops new products at affordable price points to allow customers to experience something they may not have tried before. Combined with the supermarket’s sustainable efforts, such as a paper-based gin bottle, and impressive volume growth, Aldi is a deserving winner.”
Julie Ashfield, Managing Director of Buying at Aldi UK, commented: “Winning Spirits Multiple Retailer of the Year is a resounding victory, showcasing Aldi’s commitment to trend-led innovation, exceptional quality, and value that can’t be matched.
“This prestigious award underpins our dedication to not only meeting customer demands but exceeding them with sustainable practices, including our supermarket-first paper gin bottle. It’s proof that our approach is the recipe for success!”
