Mug Shot, the hot snack brand owned by Symington’s, has launched its MAX range of pasta and noodle pots, designed with bold flavours to appeal to their younger audience.
Lauren Charnock, Symington’s Marketing Manager, said: “We launched the Mug Shot MAX range with its focus on maximum flavour, to cater for this audience, with the goal of dialling up the taste on category favourite varieties.
“Mug Shot MAX is a tasty, satisfying snack that provides an instant lift and a moment of joy and energy amidst the challenges of modern life. We see it slotting into younger, more active lifestyles, giving them just what they need.”
Rolling out in Asda, Mug Shot MAX pots come in four pasta flavours – Roast Chicken, Cheese & Broccoli, Mac & Cheese and Sundried Tomato & Chorizo, with Chicken & Mushroom noodles completing the offer.
The launch is being supported by a social media campaign.
