WHSmith has introduced its first own-brand range of festive Christmas sandwiches in 300 travel stores across the UK.
Launching as part of the retailer’s Smith’s Family Kitchen food-to-go range that made its debut earlier this year, the Christmas selection is made up of eight different sandwiches, including the Ultimate Christmas Dinner and Merry Miso Chicken. The selection also offers vegetarian and vegan options, such as the Vegan Spiced Parsnip Christmas sandwich.
Andrew Harrison, Managing Director of UK Travel at WHSmith, commented: “In my book, your first Christmas sandwich marks the true start of the festive season, and our new range is perfectly designed to get all our travelling customers into the Christmas spirit. This launch marks another food first for WHSmith and shows just how committed we are to growing our food credentials and offering a high-quality range for travelling customers, particularly those wanting a bit of Christmas magic on their journey!”.
