Horlicks has unveiled a new product – Horlicks Kids, Chocoland – a chocolatey addition to its malted drinks range.
To mark the launch, the brand is collaborating with Lucasfilm’s new series Star Wars: Skeleton Crew (streaming on Disney+ from 4th December).
The new product development represents the brand’s first foray into the young family market and offers a unique vitamin mix tailored to dietary requirements. Horlicks Kids Chocoland (270g) will initially be available in Tesco.
As part of the collaboration with Star Wars: Skeleton Crew, Horlicks’ three-month ‘moments out of this world’ campaign includes in-store activation, DOOH 6s, influencer partnerships, digital content and paid social campaigns.
Rebekha White, Brand Manager at Aimia Foods, manufacturers of Horlicks, commented: “The Horlicks brand and its unique taste have been loved for more than 150 years. Building on this significant history, the launch of Horlicks Kids is a hugely exciting development for the brand and will unlock a younger family household. Chocoland maintains our distinctive malt flavour but with added chocolatey appeal. HFSS compliant and dairy free, this makes Horlicks Kids a great choice for parents and carers looking for a tasty after-school treat to keep children going until dinner.”
