Jisp, the Scan & Save loyalty and rewards platform, has launched an NPD service as part of its new Direct to Retailer business unit.
The service will allow brands to launch or trial new products in a guaranteed number of convenience store locations, with an on-the-ground review of execution by Jisp’s retail growth manager team and performance data and insights delivered through its scanning technology and back-office systems.
Brands will also be able to draw on retailer and consumer feedback on the product and its performance from Jisp’s resource in user communication, with over 1,000 retailers and more than 100,000 registered shoppers.
Brands can set the parameters of the NPD activity delivered through Jisp’s new service, selecting the duration of the campaign, the number of stores to launch into, and the geographic spread or demographic make-up of the stores included.
Product merchandising and promotional execution in store is monitored by the Jisp RGM team, and reporting is available to help brands “better understand the success of their new product and shape future promotional strategy”.
Jisp stated that the robust data and insight set means that it can not only provide a reliable view of what is selling in stores but, through its scanning technology, can also indicate who is buying the product, when, where and why.
“As part of our recent strategic review and restructure, we identified five key pillars of growth, or business units through which to drive new business,” said Alex Rimmer, Director of Marketing & Communication at Jisp.
“Our existing core business already provided us the means to develop new services efficiently, and through discussions with major brands, retailers, wholesalers and industry authorities, we identified a need for guaranteed implementation and execution of NPD in the convenience sector.”
Compliance is further assured using Jisp’s Scan & Save scanning technology along with a retailer reward scheme which pays stores for their participation and commitment to the process.
“This is a Win-Win for the sector,” added Rimmer. “Brands can create a bespoke NPD launch campaign with a guarantee that their product will be in-store, on-shelf and correctly merchandised and promoted, receiving actionable data and insight to shape future strategy. Retailers secure access to NPD, support in merchandising it and reward for taking part, while customers find more local touch points where NPD from their favourite brands are available.”
NAM Implications:
- Every little helps!
- But even more seriously…
- …a real gain for SMEs in terms of being able to outsource the expensive part of new product tests/launches.
- Plus the detailed feedback will prove indispensable in extending distribution where appropriate.
