Premier Foods-owned brand The Spice Tailor is expanding its East Asian meal kits range with the addition of four new flavours: Japanese Teriyaki, Japanese Katsu Curry, Korean BBQ and Vietnamese Curry.
The new additions come as the East Asian Cooking Sauces, Kits and Accompaniments category grew faster than Italian, Indian, Mexican and Chinese over the past 12 months.
Andrey Sokirkin, Global Marketing Director of Cooking Sauces at Premier Foods, commented: “Our latest meal kits from The Spice Tailor bring the rich, bold flavours of East Asia straight to shoppers’ kitchens. Catering to the growing demand for East Asian flavour profiles, the kits are available in The Spice Tailor’s signature format. Made with quality ingredients and whole spices, these kits will help shoppers create restaurant-quality meals at home in three simple steps.”
The four new meal kit flavours are rolling out in selected Waitrose stores, with an MSRP of £3.75 (245g).
