Sweet maker Swizzels is increasing production to meet the growing demand for vegan sweets in time for Veganuary 2025.
Products like Variety Bags, Drumstick Choos, and Refreshers Choos are among Swizzels’ vegan sweets that are set to see a significant rise in sales as consumers continue to seek plant-based options from established brands.
The sweet maker is urging retailers to stock up on its expanding vegan range as demand for vegan confectionery continues to grow. In 2024, vegan claims in sugar confectionery have risen by 33%, compared to 17% in 2019, reflecting the increasing consumer preference for plant-based treats.
Swizzels has seen a 34.1% increase in its vegan Countlines, including Drumstick Choos, Love Hearts and Refreshers Choos, as well as a 38% increase in its Hanging Bags range and Clipstrips, including Luscious Lollies, Scrumptious Sweets, and Curious Chews.
Clare Newton, Trade Marketing Manager at Swizzels, said: “Vegan sweets are growing in popularity, with vegan claims now way more common in sugar and confectionery products than they were five years ago.
“Swizzels has long been ahead of the trend, offering a vegan-friendly range well before the current surge in demand. Today, nearly all of our products are fully vegan, catering to a diverse customer base and helping boost sales for the retailers and wholesalers we work with.
“We are at the forefront of the vegan confectionery movement, offering an exciting range of sweets that deliver the familiar taste and texture of classic treats, all with a plant-based twist!”
In its sixth year running a campaign in support of Veganuary, Swizzels has made what started as a Veganuary-only movement a year-round trend with the focus message: ‘All These, All Year, All Vegan’, to promote its range of vegan sweets.
