BrewDog has announced a new partnership with Marylebone Cricket Club (MCC) to be the Official Beer Partner at Lord’s Cricket Ground, in a four-year deal which starts in early 2025.
The partnership sees the ground become the first sports venue in the UK to hand over its taps to the craft beer brand, as well as only serving British beer.
The deal incorporates a range of BrewDog beers and will see over 450 draught taps pouring the likes of Punk IPA, Hazy Jane, Lost Lager, Wingman IPA, Black Heart Stout, Cold Beer Lager and Shore Leave Amber Ale, as well as Punk AF and Lost AF from its alcohol-free offering.
With a capacity of 31,000 and nearly 60 days of cricket, Lord’s serves around 750,000 pints across the year. The brewer will make its mark at the venue, displaying its branding across every bar.
James Arrow, CEO of BrewDog, commented: “This is one of the most monumental achievements we could ever hope for our business. With an ambition to make as many people as passionate about craft beer as we are, this partnership with Lord’s enables us to do just that, taking BrewDog to a premium mainstream audience with a full range of beer styles to suit everyone.
“I couldn’t be prouder of the team that pulled this together, and I look forward to a long and successful relationship with this incredibly iconic venue.”
