Unilever is looking to grow its share of the ice cream category by launching a new snacking format called Magnum bonbon.
The bonbons are made with Magnum’s signature cracking chocolate, dairy ice cream, ribbons of sauce, and crunchy inclusions. The brand expects the product to be part of new ice cream occasions, such as “big nights in” and “sofa snacking”.
Magnum bonbon is rolling out in the convenience channel in three flavours: White Chocolate & Cookie, Salted Caramel & Almond and Gold Caramel Billionaire (12 x 14g per tub – RRP £4.50).
Jennifer Dyne, Head of Unilever Ice Cream UK and Ireland, said: “Ice cream continues to have huge growth potential, and new formats are key to driving this further within the category. Over the past few years, we have continued to see consumers shifting from dessert tubs into smaller formats – whether that be portioned tubs, handheld or bite size. More consumers are looking for a small, sweet treat in the evening, or for other snacking occasions such as on the go or at their desk.
“With in-home snacking occasions having grown by 10% since 2019, our new range of Magnum bonbons aims to help drive category growth in line with these growing trends – allowing consumers to enjoy their favourite brands with friends and family in a convenient snacking format no matter the occasion.”
