KP Snacks is driving awareness of its premium crisp brand Tyrrells with a new festive campaign.
Running until the end of the year, the campaign features across OOH, social media and print channels.
The strapline “Deck the bowls with something Tyrrellbly Tyrrellbly Tasty” features across all print and OOH advertising, spotlighting the taste and quality of Tyrrells crisps, while establishing the brand as the “perfect snack for festive occasions”. Drawing on the classic Pathé imagery that consumers associate with the Tyrrells brand, the campaign includes tongue-in-cheek videos for social media.
Jane Jones, Marketing Manager, KP Snacks, said: “As a leader in the premium snacking segment, known for its quality and flavour, our Tyrrells range makes any Christmas occasion feel more special. Through our new campaign, we are aiming to remind consumers of Tyrrells’ strong credentials, driving sales and penetration by encouraging shoppers to engage with the brand.”
