Organic food brand Biona has announced the launch of a new Thai Red Curry Paste, which will be available to retailers from January onwards (RRP £3.39).
The medium-hot paste offers the authentic flavours of Thailand, with a traditional recipe featuring organic ingredients, including chilli, garlic, ginger and lemongrass. Unlike many curry pastes on the market that contain shrimp, Biona’s recipe is fully vegan. The recipe also replaces sugar with agave syrup, which will suit those consumers looking for healthier options.
The brand pointed to research from Mintel’s 2024 World Cuisines report, which shows 54% of British consumers are cooking from scratch more than they used to. South-east Asian cooking sauces, in particular, are in strong growth, with value increasing 28.4% and volumes up 11.9%.
Carmen Ferguson, Brand Manager at Biona’s parent company Windmill Organics, commented: “We’re pleased to launch this new Thai Red Curry cooking paste as it is well aligned to meet growing consumer demand for scratch cooking and vibrant flavours from further afield. We know consumers are increasingly looking for high-quality organic versions of their usual store cupboard ingredients so this latest launch should really hit the spot.”
