Cider brand Kopparberg has unveiled its latest product – Crisp Apple – which will be available across all channels from 1st January 2025.
The company stated that the 4% ABV beverage taps into the evolving demands of cider drinkers, with the taste of a classic apple cider balanced with a slightly sweeter profile that the brand is known for.
Whilst apple cider is seeing a resurgence, particularly amongst younger drinkers, Kopparberg, the brand with more 18-34-year-old drinkers than any other beer or cider brand, is looking to bring its cider expertise to the evolving category. In addition to creating an offering that meets growing consumer demands, the new product aims to attract a new audience and offer an alternative to the more traditional cider brands.
The new product will be available on draught, and in bottles and cans across both the on and off-trade.
Peter Bronsman, Founder of Kopparberg, said: “Taste spearheads everything we do at Kopparberg and there is no brand that understands younger drinkers better than we do. With a growing demand for modern apple ciders, we are thrilled to be able to bring Kopparberg Crisp Apple to market in 2025, to ensure that drinkers can access the products they want, from the brands they love.”
Brian Perkins, President of Budweiser Brewing Group UK&I, added: “Kopparberg’s ability to meet evolving consumer tastes with new flavours is a key reason behind it being the leading brand in fruit cider in the UK. With the rise in apple cider as a preferred choice in the category, the product will not only attract existing fans, but also build new brand fans. We’re confident it will be a big hit across both the on and off trade and we look forward to seeing the reaction.”
